FOUNDERS
Once upon a time, nestled in the warmth of a traditional brown household, two siblings, Umer and Fabha, dreamed of something beyond the conventional paths laid before them. From a young age, they were taught the importance of a solid educational foundation as a safety net in life. Umer ventured into the world of engineering, while Fabha immersed herself in dentistry, each excelling in their chosen fields but yearning for more.
One cozy evening in December 2022, as the siblings shared nostalgic stories by the fireside, they reminisced about their childhood ambitions. It was during this moment of reflection that the embers of their long-forgotten dream were rekindled, sparking a conversation that would change their lives. They envisioned creating a brand that fused their cultural heritage with contemporary fashion, a brand that was bold and spoke of their journey.
As fate would have it, their path soon crossed with Ali Xeeshan, a visionary Pakistani designer renowned for his vibrant and innovative designs. This serendipitous meeting was the missing piece of their puzzle. Ali, sharing the siblings’ zeal and vision, joined forces with them, forming a trio of unstoppable creativity and passion.
Together, they birthed "The Big Bad Brown Batch," a clothing line that embodies the spirit of their shared dream and the richness of their cultural roots. This brand isn’t just about clothes; it’s a celebration of heritage, a narrative of resilience, and a testament to the power of dreams. It represents the beautiful tapestry woven from the threads of their individual journeys, united by their common dreams and now shared with the world.
COMPANY
The brand name ,The Big Bad Brown Batch, embodies exclusivity, drawing inspiration from the rich brown culture of Pakistan, where the founders have their roots.The term "bad," often unfairly attributed to brown communities, is redefined and reclaimed here to showcase our pride in every aspect of our culture and heritage. By embodying it as a badge of honor and wearing it with pride, we transform "bad" into "badass." By choosing an item from our collection, you're not just making a purchase; you're being invited into an exclusive circle that celebrates diversity, strength, and the beauty of embracing one's identity. Hence the name, The Big Bad Brown Batch!
Venturing into the fashion industry, our mission is to establish a clothing brand grounded in ethics and sustainability. Amidst a world overflowing with countless brands, our goal is to stand out by making a positive impact on both people and the planet.
VISION
Our vision extends beyond merely creating aesthetically pleasing attire. We aspire to craft garments that become staples in your wardrobe—pieces you reach for time and again, reflecting their value and the craftsmanship invested in each item. Our aim is to ensure that every garment justifies its price and the effort of those who made it, becoming a cherished part of your daily ensemble.
MISSION
Venturing into the fashion industry, our mission is to establish a clothing brand grounded in ethics and sustainability. Amidst a world overflowing with countless brands, our goal is to stand out by making a positive impact on both people and the planet. When you purchase from our company, you're contributing to a significant cause. We take pride in ethically treating our workforce, ensuring fair wages, a safe working environment, and the respect they rightfully deserve. Our efforts to minimize waste are relentless, repurposing every scrap of material and utilizing recyclable materials for our packaging. Through these actions, we strive to fulfill our dream while steadfastly adhering to our ethical values.